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About Us

Relevant Play, formerly Waba Fun, was founded in 2003. We are passionate about creating awesome toys for children, that encourage imaginative and open-ended play. We believe playing and learning go hand-in-hand and that it should always be fun!

With this vision, we brought to market numerous, award-winning toys to nurture the creative genius that naturally lies inside all children. Our compound products include Mad Mattr - The Unbelievable Dough You Build With, Kinetic Sand, Shape It!, and Toki Dough, a magical arts and crafts activity brand. To complement these we also have a range of innovative molds, like the Ultimate Brick Maker®, and accessories to further enhance the enjoyment! We are also introducing a new meaning to “Spring Training” with Coilz, an all new tactile collectible and game brand, as well as bringing STEM learning with Build A Bot, where you can build a robotic pet!

Relevant Play products can be found online and at retailers around the world. Relevant Play offices are located in Golden, Colorado; Dublin, Ireland; and Hong Kong.

Guarantee and Warranty

We stand behind our Relevant Play products with a Guarantee/Warranty against manufacturer defects and workmanship.

Limitation on Warranty for Purchases on With respect to sales on, due to the proliferation of counterfeit and grey-market products being sold on, we will provide a manufacturer’s warranty only for products purchased from a reseller who we have confirmed as purchasing thru a professional distributor and providing genuine, new and authentic version on Relevant Play and WABA Fun brand products.