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Check out Mad Mattr in the New York Times!

About Us

Relevant Play, formerly Waba Fun, was founded in 2003. We are passionate about creating awesome toys for children, that encourage imaginative and open-ended play. We believe playing and learning go hand-in-hand and that it should always be fun!

With this vision, we brought to market numerous, award-winning toys to nurture the creative genius that naturally lies inside all children. Our compound products include Mad Mattr - The Unbelievable Dough You Build With, Kinetic Sand, Shape It!, and Toki Dough, a magical arts and crafts activity brand. To complement these we also have a range of innovative molds, like the Ultimate Brick Maker®, and accessories to further enhance the enjoyment! We are also introducing a new meaning to “Spring Training” with Coilz, an all new tactile collectible and game brand, as well as bringing STEM learning with Build A Bot, where you can build a robotic pet!

Relevant Play products can be found online and at retailers around the world. Relevant Play offices are located in Golden, Colorado; Dublin, Ireland; and Hong Kong.

Guarantee and Warranty

We stand behind our Relevant Play products with a Guarantee/Warranty against manufacturer defects and workmanship.

Limitation on Warranty for Purchases on Amazon.com: With respect to sales on Amazon.com, due to the proliferation of counterfeit and grey-market products being sold on Amazon.com, we will provide a manufacturer’s warranty only for products purchased from a reseller who we have confirmed as purchasing thru a professional distributor and providing genuine, new and authentic version on Relevant Play and WABA Fun brand products.