Relevant Play (formerly WABA Fun) Inspiring Smartivity® for Kids of All Ages
WABA Fun was founded in 2003 to provide children with awesome toys to encourage imaginative, open-ended play and to invite their minds to explore, create and learn. We believe creativity, innovation, and inspiration are natural for children, when they are provided the right tools for play. We are also passionate about making play and learning exceedingly fun.
With this vision, we brought to market numerous, award-winning toys to nurture the creative genius that naturally lies inside all children, including Kinetic Sand, Bubber, Shape-It!, Sand Paint, Dino Dig, and most recently, Mad Mattr.
So here’s where it gets even more interesting…
While developing and distributing these products for children, we’ve learned that adults have been enjoying them too – as a way to bring out their own creative inner child. So, we’ve been thinking… “Let’s expand our vision and our offerings to better serve kids of all ages… to provide everyone with play-products that are relevant to their lives, and specifically, that inspire smart-creativity = Smartivity.”
With that, we have changed our brand from WABA Fun to Relevant Play.
Relevant Play will Inspire Smartivity, by offering new and unique toys, technology, and lifestyle items that appeal to various ages. These intriguingly cool products (some with a dash of magic thrown in) will maintain and grow our vision of providing smart and creative play-opportunities – that support everyone’s creative genius.
We are excited about this new, expansive direction for the company and we look forward to continuing to delight our young (and young-at-heart) customers, while helping Inspire Smartivity.
MEET OUR TEAM
Chad has 25+ years of company, division, brand creation and management leadership in the educational toy, consumer packaged goods, pharmaceutical, biotech, and capital equipment space. Chad leads this exciting company with a creative, focused and results oriented approach.
David McCloskeyDesign and Technology
David has 20+ years of development experience delivering packaged consumer goods and digital products internationally. As an award-winning toy designer, patented technologist and co-founder of WABA Fun, David brings a creative and wholly different view to each effort.
Jeffrey BarnettBusiness Development
Jeff has 20+ years in business development and start-up experience. Prior to being a founder for WABA Fun, Jeff founded 6 other companies with a current market value in excess of $50M. He has partnered with David McCloskey, focusing on business development, since 2007.
Kirsten Augustad de MolinaSenior Director Global Operations & Logistics
I started my career in private label and contract manufacturing and I’ve worked with a wide range of consumer products, from global brands to boot-strap start-up companies. I currently sit on the Board of Directors for the Denver Chapter of the Institute for Supply Management. I was born and raised in Colorado, and received my undergraduate degree from the University of Colorado at Boulder in International Affairs. I’ve made my way to 31 countries and counting. I live in Denver with my husband and daughter and spend all too rare windows of spare time watching and playing soccer.
Dave MiesnerDirector of Sales – Specialty, Educational, and Museum
Davis has 20+ years of company, division, sales and management leadership in the toy and consumer packaged goods industries.
Sarah GiroulxSpecialty Sales Rep
Sarah has been with WABA Fun since 2013, working in multiple capacities for the company including packaging, logistics, customer service, order entry, marketing, creative, and pretty much filling in wherever needed. Prior to working with WABA Fun, Sarah had extensive customer service and administrative assistant experience and has found many opportunities to put those to good use in her current position. Working with toys has been a dream come true for her, as she is absolutely a “child at heart”. When she’s not working, Sarah enjoys hiking, running, reading, cooking, and playing guitar/singing or hanging out with her new husband and puppy.
Tim Reed, Ph.D.Executive Director, Global People Operations
Tim joined then-WABA Fun in 2015 and has been meddling in all aspects of people operations ever since. Tim has lead HR functions in consumer products, technology, and has been working in HR and people consulting for over 20 years. Tim lives outside of Fort Collins, and enjoys spending time with his family, and in the outdoors.
Aaron HillGlobal Operations Manager
Aaron joined WABA when Star Wars was cool the first time. Aaron has helped WABA Fun with purchasing, logistics, warehouse and global subsidiary management. Aaron is convinced that there is no fish that does not fear him, and sets out every weekend to prove it so.
Johnny EisertProduct Development
Johnny has been with the WABA family for eons and presently oversees model fabrication within the design lab. His engineering brain and building skills make him invaluable to where WABA Fun is going.
Dallas BarnettAccounts Payable Clerk
Jeroen VersteijnenManaging Director EMEA & APAC
Jeroen has worked with a variety of global brands in the consumer goods industry for more than 20 years with a commercial focus on the international environment. Jeroen is very happy to be a member of the Relevant Play team since end of 2015.
Carina LindholmFinance Manager EMEA
Carina has been with WABA Fun since 2014 and has had the opportunity to relocate to Ireland, which she could not resist. Carina has worked in finance for more than 25 year in various businesses and loves a challenge to learn and grow.
Dara O'DonnellGlobal Marketing Director
Amy WongSales Manager Asia Pacific
Amy joined Relevant Play in late 2016. Before joining the company, Amy had over 10 years of experience managing local retail accounts and APAC distributors in toys and baby care industry. Amy is excited to join Relevant Play and she is eager to bring our products to kids and adults all over Asia. Amy has a genuine love for kids, her six godchildren have been her best friends since their birth.